Offering linked and customized experiences has become crucial for businesses in the era of digital transformation. Salesforce Experience Cloud gives businesses the ability to develop unique websites, mobile apps, and portals that connect partners, customers, and staff. Its user-friendly design and close connection with Salesforce CRM allow companies to offer smooth digital experiences that increase engagement and foster loyalty.
Let’s analyze Experience Cloud’s operation and how digital contact helps in corporate growth.
What is Salesforce Experience Cloud?
Salesforce Experience Cloud (previously Community Cloud) is a powerful platform that helps businesses create branded digital experiences in a short amount of time. Experience Cloud enables you to leverage your current Salesforce data and procedures while launching a self-service customer portal, partner collaboration website, or employee intranet.
Because this platform is based on Salesforce’s strong infrastructure, users can take advantage of top-notch performance, security, and scalability.
Key Features Of Salesforce Experience Cloud
1. A User-Friendly Experience Builder
Teams can create and modify websites without knowing any code thanks to the drag-and-drop Experience Builder. You can make original layouts that are suited to your brand or use offbeat templates.
2. CRM Integration
Experience Cloud integrates easily with Salesforce Sales Cloud, Service Cloud, and other products since it is built on the Salesforce platform. This automates cross-departmental processes and provides users with real-time access to data.
3. Personalized Content
Delivering individualized experiences based on user profiles, behavior, and interests is possible with dynamic content delivery. Everyone receives useful information, whether they are new partners or loyal customers.
4. Optimization for Mobile
By default, every Experience Cloud website is responsive. This guarantees that users that access your portal via a desktop, tablet, or smartphone will have a seamless experience.
5. Management of Secure Access
To guarantee that users only view the data they are authorized to view, Salesforce offers role-based access control and sharing rules. Customers, staff, and partners can all have their access effectively managed.
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The key objects involved in Salesforce Experience Cloud
In Salesforce Experience Cloud (previously known as Community Cloud) Several basic and custom objects are used to store and display user data, content, and interactions in portals, websites, and mobile apps. These items assist businesses in providing partners, clients, and staff with branded, customized digital experiences.
The following is an in-depth listing of the important Salesforce Experience Cloud (previously Community Cloud) objects that are necessary for creating and maintaining employee, partner, and customer portals:
- User
Description: Stands for users who have the ability to access the Experience Cloud website.
Usage: Contains both external users (partners or clients) and internal users (employees). There must be a User record linked to each portal user. - Contact
Description: Holds personal contact details.
Usage: Every external (community) user needs to have a contact linked to them. It saves personal information like name, email, and phone number and connects the user to an account. - Account
Description: Stands in for households or organizations.
Usage: Accounts group community users, which aids in segmentation and data access rules, particularly in B2B partner communities. - Case
Description: Monitors issues or help inquiries.
Usage: The portal allows users to log, examine, and manage support cases. Through the site, agents and users can work together to solve problems. - Knowledge Article (Knowledge__kav)
Description: Includes published documentation and help content.
Usage : Shown on self-service portals so users can look up and read FAQs or support articles - FeedItem / Chatter Feed
Description: In the portal, social collaboration is made possible.
Usage : Enables users to post, leave comments, and follow conversations in communities. - Idea
Description: Users may upload ideas, vote on them, and leave comments.
Usage : Beneficial for public roadmaps, innovation suggestions, and product feedback. - Topic
Description: Sorts posts, articles, and conversations into different categories.
Usage: Enhances community searchability and assists users in finding relevant material. - Network
Description: Shows the actual Experience Cloud website.
Usage: Salesforce uses this internally to control a portal’s metadata and configuration. - NetworkMemberGroup
Describes: who has access to the website.
Usage: Makes use of permission sets, roles, and profiles to control visibility and access rights. - NavigationMenuItem
Description: Saves the structure of the site’s navigation.
Usage: Assists in setting up and controlling Experience Cloud navigation menus. - Custom Objects
Description: Objects defined by the user and made for certain business requirements.
Usage : For instance, a job application portal may make use of custom objects such as Candidate_Profile__c or Job_Application__c. - ContentDocument & ContentVersion
Description: Files and documents shared within the portal are stored here.
Usage: Facilitates community knowledge exchange and file uploads and downloads. - Community Template Definition
Description: Describes templates used to create and style a portal.
Usage: Controls layout, branding, and component behavior.
Salesforce Experience Cloud Use Cases
1) Portals for Customer Self-Service
By providing portals where clients can look up answers, file help cases, and monitor progress—all at their own pace—businesses may lower support expenses and increase customer satisfaction.
2) Partner Communities
Lead sharing, deal registration, and safe partner onboarding are made possible by Experience Cloud. It speeds up the partner sales cycle and improves teamwork.
3) Workers’ Intranets
Businesses can create internal communities for information sharing, project management, HR updates, and employee cooperation.
4) Campaign and Event Websites
To increase engagement and return on investment, marketing teams may utilize Experience Cloud to build unique websites for events, promotions, and product launches.
Salesforce Experience Cloud Advantages
1) Quicker Implementation
Launch times are accelerated by templates and visual builders.
2) Enhanced Involvement
Self-service technologies and personalized content boost user happiness.
3) Reduced Support Expenses
Manual support is less necessary because of knowledge bases and automated workflows.
4) Improved Cooperation
Through secure portals, partners, customers, and employees may work together.
5) Security and Scalability
Experience Cloud, which is based on Salesforce’s strong infrastructure, grows with you and complies with enterprise-level security requirements.
Conclusion
Salesforce Experience Cloud assists businesses in creating attractive digital experiences that unite data and people in a unified environment. It facilitates the development of effective portals and websites that grow with your company because of its strong customization options, real-time CRM connectivity, and secure user administration.
Salesforce Experience Cloud gives you the tools to do all of this effectively and intelligently, whether your goal is to engage your employees, empower partners, or enhance customer service.
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